Structuralist Approach

Olay Advertisement

Scene

The husband is having dinner with his wife. As they sat idly waiting for their food, he noticed that there is this radiant glow in his wife's face. He thought all along that it is because of the effect of the candle-lit place. He even throw the candles at the top of their cake to make sure his eyes were not playing tricks on him. It was later revealed that his wife is using Olay facial products and these all, made the difference.\

Analysis:

In this advertisement, there are lots of binary opposition though mostly, they are implied. There is this strategic presentation of the the effects of the product to the consumer. At first, they present the dry and wrinkled skin or the scene before the product was used followed by the healthy, fresh-looking and blemish-free skin after a couple of weeks of using the products.The advertisement also played the inner feelings of the target consumer-women, when it depicted the scene wherein the husband became more attracted to his wife because of the superficial beauty she got from using the products.